Published fortnightly, allowing for more in-depth reporting and analysis of industry issues from well-respected columnists such as Harold Mitchell and Paul McIntyre, AdNews covers each of the industry's many diverse sectors - including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creativity.

The magazine also features over 45 in-depth highly-regarded special reports and liftouts every year, covering all aspects of the industry, including Automotive Marketing, Marketing to Grocery Buyers, the annual Agency Report Card and Australia's Top Advertisers.